Espresso, not latte,
is coffee

luciano franchi


We want to re-focus attention on the lost art of Italian coffee. Espresso, not latte, is coffee. We are not so embarrassed about the quality of our blend that we try to hide its taste by diluting it with 90% milk. Latte is to coffee what Stock, Aiken & Waterman is to music. One day, we would like to say to any customer ordering latte: “Oh, I’m sorry, we’re a coffee shop…we don’t sell latte.” But this remains only an aspiration for the time being.