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In 2002, Luciano took the innovative move to open a 'concept' coffee bar in the centre of London, on the famous Charing Cross Road. Since then he has opened coffee shops in some of the most prestigious locations in London. Including the glamorous Southbank Centre branch, which expands the brand to include an authentic Italian restaurant.

Following on from these achievements, with the ground-breaking New Street Square. This store offers the true Italian ambiance by breaking down the misguided idea of dividing a coffee house and a pub, allowing Londoners to Indulge themselves in our Italian Bar experience!